What to upgrade, and when
Upgrade in this order: keep your best placed turret's level climbing (each level is +10% damage for that turret), raise the treehouse when enemies start hitting it, buy Luck to about 150 effective and a third roll slot, then fund the next turret tier. Because the next upgrade level costs (turret price ÷ 2) × 1.10^(level − 1), maxing a turret costs roughly 125,000× its buy price — so early on, a stronger turret usually beats a maxed weak one.